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Ualá
[
01
]
From Ualá to Uilo Bank
[ THE BRIEF ]
Ualá acquired Uilo Bank and needed to drive the migration of users from Ualá to Uilo. The objectives were to encourage and facilitate the transition, increase awareness and consideration of the Uilo brand, and acquire new Ualá users with the long-term goal of migrating them to Uilo.
[ THE SOLUTION ]
The proposal was to turn a single phrase into the heart of the campaign: “Le dimos una vuelta.” We launched a campaign that literally appears upside down, using visual impact to capture attention while reinforcing the core idea — the migration from Ualá to Uilo Bank.
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36.5 C 9.672 36.5 9 37.196 9 38.056 Z M 9 44.056 C 9 44.915 9.672 45.611 10.5 45.611 C 11.328 45.611 12 44.915 12 44.056 C 12 43.196 11.328 42.5 10.5 42.5 C 9.672 42.5 9 43.196 9 44.056 Z M 9 50.056 C 9 50.915 9.672 51.611 10.5 51.611 C 11.328 51.611 12 50.915 12 50.056 C 12 49.196 11.328 48.5 10.5 48.5 C 9.672 48.5 9 49.196 9 50.056 Z M 9 56.056 C 9 56.915 9.672 57.611 10.5 57.611 C 11.328 57.611 12 56.915 12 56.056 C 12 55.196 11.328 54.5 10.5 54.5 C 9.672 54.5 9 55.196 9 56.056 Z M 9 62.556 C 9 63.415 9.672 64.111 10.5 64.111 C 11.328 64.111 12 63.415 12 62.556 C 12 61.696 11.328 61 10.5 61 C 9.672 61 9 61.696 9 62.556 Z M 9 68.056 C 9 68.915 9.672 69.611 10.5 69.611 C 11.328 69.611 12 68.915 12 68.056 C 12 67.196 11.328 66.5 10.5 66.5 C 9.672 66.5 9 67.196 9 68.056 Z M 9 74.556 C 9 75.415 9.672 76.111 10.5 76.111 C 11.328 76.111 12 75.415 12 74.556 C 12 73.696 11.328 73 10.5 73 C 9.672 73 9 73.696 9 74.556 Z M 9 80.556 C 9 81.415 9.672 82.111 10.5 82.111 C 11.328 82.111 12 81.415 12 80.556 C 12 79.696 11.328 79 10.5 79 C 9.672 79 9 79.696 9 80.556 Z M 9 86.556 C 9 87.415 9.672 88.111 10.5 88.111 C 11.328 88.111 12 87.415 12 86.556 C 12 85.696 11.328 85 10.5 85 C 9.672 85 9 85.696 9 86.556 Z M 9 93.056 C 9 93.915 9.672 94.611 10.5 94.611 C 11.328 94.611 12 93.915 12 93.056 C 12 92.196 11.328 91.5 10.5 91.5 C 9.672 91.5 9 92.196 9 93.056 Z M 9 98.556 C 9 99.415 9.672 100.111 10.5 100.111 C 11.328 100.111 12 99.415 12 98.556 C 12 97.696 11.328 97 10.5 97 C 9.672 97 9 97.696 9 98.556 Z M 9 105.056 C 9 105.915 9.672 106.611 10.5 106.611 C 11.328 106.611 12 105.915 12 105.056 C 12 104.196 11.328 103.5 10.5 103.5 C 9.672 103.5 9 104.196 9 105.056 Z M 9 111.056 C 9 111.915 9.672 112.611 10.5 112.611 C 11.328 112.611 12 111.915 12 111.056 C 12 110.196 11.328 109.5 10.5 109.5 C 9.672 109.5 9 110.196 9 111.056 Z M 9 117.056 C 9 117.915 9.672 118.611 10.5 118.611 C 11.328 118.611 12 117.915 12 117.056 C 12 116.196 11.328 115.5 10.5 115.5 C 9.672 115.5 9 116.196 9 117.056 Z M 9 123.056 C 9 123.915 9.672 124.611 10.5 124.611 C 11.328 124.611 12 123.915 12 123.056 C 12 122.196 11.328 121.5 10.5 121.5 C 9.672 121.5 9 122.196 9 123.056 Z M 9 129.556 C 9 130.415 9.672 131.111 10.5 131.111 C 11.328 131.111 12 130.415 12 129.556 C 12 128.696 11.328 128 10.5 128 C 9.672 128 9 128.696 9 129.556 Z M 9 135.056 C 9 135.915 9.672 136.611 10.5 136.611 C 11.328 136.611 12 135.915 12 135.056 C 12 134.196 11.328 133.5 10.5 133.5 C 9.672 133.5 9 134.196 9 135.056 Z M 9 141.556 C 9 142.415 9.672 143.111 10.5 143.111 C 11.328 143.111 12 142.415 12 141.556 C 12 140.696 11.328 140 10.5 140 C 9.672 140 9 140.696 9 141.556 Z M 9 147.556 C 9 148.415 9.672 149.111 10.5 149.111 C 11.328 149.111 12 148.415 12 147.556 C 12 146.696 11.328 146 10.5 146 C 9.672 146 9 146.696 9 147.556 Z M 9 153.556 C 9 154.415 9.672 155.111 10.5 155.111 C 11.328 155.111 12 154.415 12 153.556 C 12 152.696 11.328 152 10.5 152 C 9.672 152 9 152.696 9 153.556 Z M 9 160.056 C 9 160.915 9.672 161.611 10.5 161.611 C 11.328 161.611 12 160.915 12 160.056 C 12 159.196 11.328 158.5 10.5 158.5 C 9.672 158.5 9 159.196 9 160.056 Z M 9 165.556 C 9 166.415 9.672 167.111 10.5 167.111 C 11.328 167.111 12 166.415 12 165.556 C 12 164.696 11.328 164 10.5 164 C 9.672 164 9 164.696 9 165.556 Z M 9 172.056 C 9 172.915 9.672 173.611 10.5 173.611 C 11.328 173.611 12 172.915 12 172.056 C 12 171.196 11.328 170.5 10.5 170.5 C 9.672 170.5 9 171.196 9 172.056 Z M 9 178.056 C 9 178.915 9.672 179.611 10.5 179.611 C 11.328 179.611 12 178.915 12 178.056 C 12 177.196 11.328 176.5 10.5 176.5 C 9.672 176.5 9 177.196 9 178.056 Z M 9 184.056 C 9 184.915 9.672 185.611 10.5 185.611 C 11.328 185.611 12 184.915 12 184.056 C 12 183.196 11.328 182.5 10.5 182.5 C 9.672 182.5 9 183.196 9 184.056 Z M 9 190.056 C 9 190.915 9.672 191.611 10.5 191.611 C 11.328 191.611 12 190.915 12 190.056 C 12 189.196 11.328 188.5 10.5 188.5 C 9.672 188.5 9 189.196 9 190.056 Z M 9 196.556 C 9 197.415 9.672 198.111 10.5 198.111 C 11.328 198.111 12 197.415 12 196.556 C 12 195.696 11.328 195 10.5 195 C 9.672 195 9 195.696 9 196.556 Z M 9 202.056 C 9 202.915 9.672 203.611 10.5 203.611 C 11.328 203.611 12 202.915 12 202.056 C 12 201.196 11.328 200.5 10.5 200.5 C 9.672 200.5 9 201.196 9 202.056 Z M 9 207.556 C 9 208.415 9.672 209.111 10.5 209.111 C 11.328 209.111 12 208.415 12 207.556 C 12 206.696 11.328 206 10.5 206 C 9.672 206 9 206.696 9 207.556 Z M 9 214.056 C 9 214.915 9.672 215.611 10.5 215.611 C 11.328 215.611 12 214.915 12 214.056 C 12 213.196 11.328 212.5 10.5 212.5 C 9.672 212.5 9 213.196 9 214.056 Z" fill="rgb(255, 255, 255)" height="216px" id="fcfcPTi2D" width="21px"/></svg>)
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![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 12 99" xmlns="http://www.w3.org/2000/svg"><path d="M 0 0 L 12 0 L 12 99 L 0 99 Z M 5 89.495 C 5 90.32 5.659 90.99 6.472 90.99 C 7.284 90.99 7.943 90.32 7.943 89.495 C 7.943 88.669 7.284 88 6.472 88 C 5.659 88 5 88.669 5 89.495 Z M 5 49.495 C 5 50.32 5.659 50.99 6.472 50.99 C 7.284 50.99 7.943 50.32 7.943 49.495 C 7.943 48.669 7.284 48 6.472 48 C 5.659 48 5 48.669 5 49.495 Z M 5 9.495 C 5 10.32 5.659 10.99 6.472 10.99 C 7.284 10.99 7.943 10.32 7.943 9.495 C 7.943 8.669 7.284 8 6.472 8 C 5.659 8 5 8.669 5 9.495 Z" fill="rgb(255, 255, 255)" height="99px" id="ybgs4VfhP" width="12px"/></svg>)
Credits
PR & Communication:
Project Manager:
Creative Strategy:
Dominique Garrahan
Jerónimo Turek Trosman / Axel Meunier
Juan Martin Muiño / Fernando Oltolina
Ualá
[ feat. ]
©
2026
All rights reserved.
[
02
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Messi Passion Card Launch
[
02
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Messi Passion Card Launch
[
02
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Messi Passion Card Launch
[
02
]
Messi Passion Card Launch
Explore other Partners
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Ualá
Ualá
[
01
]
From Ualá to Uilo Bank
[ THE BRIEF ]
Ualá acquired Uilo Bank and needed to drive the migration of users from Ualá to Uilo. The objectives were to encourage and facilitate the transition, increase awareness and consideration of the Uilo brand, and acquire new Ualá users with the long-term goal of migrating them to Uilo.
Ualá acquired Uilo Bank and needed to drive the migration of users from Ualá to Uilo. The objectives were to encourage and facilitate the transition, increase awareness and consideration of the Uilo brand, and acquire new Ualá users with the long-term goal of migrating them to Uilo.
[ THE SOLUTION ]
The proposal was to turn a single phrase into the heart of the campaign: “Le dimos una vuelta.” We launched a campaign that literally appears upside down, using visual impact to capture attention while reinforcing the core idea — the migration from Ualá to Uilo Bank.
The proposal was to turn a single phrase into the heart of the campaign: “Le dimos una vuelta.” We launched a campaign that literally appears upside down, using visual impact to capture attention while reinforcing the core idea — the migration from Ualá to Uilo Bank.
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197.415 12 196.556 C 12 195.696 11.328 195 10.5 195 C 9.672 195 9 195.696 9 196.556 Z M 9 202.056 C 9 202.915 9.672 203.611 10.5 203.611 C 11.328 203.611 12 202.915 12 202.056 C 12 201.196 11.328 200.5 10.5 200.5 C 9.672 200.5 9 201.196 9 202.056 Z M 9 207.556 C 9 208.415 9.672 209.111 10.5 209.111 C 11.328 209.111 12 208.415 12 207.556 C 12 206.696 11.328 206 10.5 206 C 9.672 206 9 206.696 9 207.556 Z M 9 214.056 C 9 214.915 9.672 215.611 10.5 215.611 C 11.328 215.611 12 214.915 12 214.056 C 12 213.196 11.328 212.5 10.5 212.5 C 9.672 212.5 9 213.196 9 214.056 Z M 9 220.056 C 9 220.915 9.672 221.611 10.5 221.611 C 11.328 221.611 12 220.915 12 220.056 C 12 219.196 11.328 218.5 10.5 218.5 C 9.672 218.5 9 219.196 9 220.056 Z M 9 226.056 C 9 226.915 9.672 227.611 10.5 227.611 C 11.328 227.611 12 226.915 12 226.056 C 12 225.196 11.328 224.5 10.5 224.5 C 9.672 224.5 9 225.196 9 226.056 Z M 9 232.056 C 9 232.915 9.672 233.611 10.5 233.611 C 11.328 233.611 12 232.915 12 232.056 C 12 231.196 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268.196 9 269.056 Z M 9 275.056 C 9 275.915 9.672 276.611 10.5 276.611 C 11.328 276.611 12 275.915 12 275.056 C 12 274.196 11.328 273.5 10.5 273.5 C 9.672 273.5 9 274.196 9 275.056 Z M 9 281.056 C 9 281.915 9.672 282.611 10.5 282.611 C 11.328 282.611 12 281.915 12 281.056 C 12 280.196 11.328 279.5 10.5 279.5 C 9.672 279.5 9 280.196 9 281.056 Z M 9 287.056 C 9 287.915 9.672 288.611 10.5 288.611 C 11.328 288.611 12 287.915 12 287.056 C 12 286.196 11.328 285.5 10.5 285.5 C 9.672 285.5 9 286.196 9 287.056 Z M 9 293.056 C 9 293.915 9.672 294.611 10.5 294.611 C 11.328 294.611 12 293.915 12 293.056 C 12 292.196 11.328 291.5 10.5 291.5 C 9.672 291.5 9 292.196 9 293.056 Z M 9 299.556 C 9 300.415 9.672 301.111 10.5 301.111 C 11.328 301.111 12 300.415 12 299.556 C 12 298.696 11.328 298 10.5 298 C 9.672 298 9 298.696 9 299.556 Z M 9 305.056 C 9 305.915 9.672 306.611 10.5 306.611 C 11.328 306.611 12 305.915 12 305.056 C 12 304.196 11.328 303.5 10.5 303.5 C 9.672 303.5 9 304.196 9 305.056 Z M 9 311.556 C 9 312.415 9.672 313.111 10.5 313.111 C 11.328 313.111 12 312.415 12 311.556 C 12 310.696 11.328 310 10.5 310 C 9.672 310 9 310.696 9 311.556 Z M 9 317.556 C 9 318.415 9.672 319.111 10.5 319.111 C 11.328 319.111 12 318.415 12 317.556 C 12 316.696 11.328 316 10.5 316 C 9.672 316 9 316.696 9 317.556 Z M 9 323.556 C 9 324.415 9.672 325.111 10.5 325.111 C 11.328 325.111 12 324.415 12 323.556 C 12 322.696 11.328 322 10.5 322 C 9.672 322 9 322.696 9 323.556 Z M 9 330.056 C 9 330.915 9.672 331.611 10.5 331.611 C 11.328 331.611 12 330.915 12 330.056 C 12 329.196 11.328 328.5 10.5 328.5 C 9.672 328.5 9 329.196 9 330.056 Z M 9 335.556 C 9 336.415 9.672 337.111 10.5 337.111 C 11.328 337.111 12 336.415 12 335.556 C 12 334.696 11.328 334 10.5 334 C 9.672 334 9 334.696 9 335.556 Z M 9 342.056 C 9 342.915 9.672 343.611 10.5 343.611 C 11.328 343.611 12 342.915 12 342.056 C 12 341.196 11.328 340.5 10.5 340.5 C 9.672 340.5 9 341.196 9 342.056 Z M 9 348.056 C 9 348.915 9.672 349.611 10.5 349.611 C 11.328 349.611 12 348.915 12 348.056 C 12 347.196 11.328 346.5 10.5 346.5 C 9.672 346.5 9 347.196 9 348.056 Z M 9 354.056 C 9 354.915 9.672 355.611 10.5 355.611 C 11.328 355.611 12 354.915 12 354.056 C 12 353.196 11.328 352.5 10.5 352.5 C 9.672 352.5 9 353.196 9 354.056 Z M 9 360.056 C 9 360.915 9.672 361.611 10.5 361.611 C 11.328 361.611 12 360.915 12 360.056 C 12 359.196 11.328 358.5 10.5 358.5 C 9.672 358.5 9 359.196 9 360.056 Z M 9 366.556 C 9 367.415 9.672 368.111 10.5 368.111 C 11.328 368.111 12 367.415 12 366.556 C 12 365.696 11.328 365 10.5 365 C 9.672 365 9 365.696 9 366.556 Z M 9 372.056 C 9 372.915 9.672 373.611 10.5 373.611 C 11.328 373.611 12 372.915 12 372.056 C 12 371.196 11.328 370.5 10.5 370.5 C 9.672 370.5 9 371.196 9 372.056 Z M 9 378.556 C 9 379.415 9.672 380.111 10.5 380.111 C 11.328 380.111 12 379.415 12 378.556 C 12 377.696 11.328 377 10.5 377 C 9.672 377 9 377.696 9 378.556 Z M 9 384.556 C 9 385.415 9.672 386.111 10.5 386.111 C 11.328 386.111 12 385.415 12 384.556 C 12 383.696 11.328 383 10.5 383 C 9.672 383 9 383.696 9 384.556 Z M 9 390.556 C 9 391.415 9.672 392.111 10.5 392.111 C 11.328 392.111 12 391.415 12 390.556 C 12 389.696 11.328 389 10.5 389 C 9.672 389 9 389.696 9 390.556 Z M 9 397.056 C 9 397.915 9.672 398.611 10.5 398.611 C 11.328 398.611 12 397.915 12 397.056 C 12 396.196 11.328 395.5 10.5 395.5 C 9.672 395.5 9 396.196 9 397.056 Z M 9 402.556 C 9 403.415 9.672 404.111 10.5 404.111 C 11.328 404.111 12 403.415 12 402.556 C 12 401.696 11.328 401 10.5 401 C 9.672 401 9 401.696 9 402.556 Z M 9 409.056 C 9 409.915 9.672 410.611 10.5 410.611 C 11.328 410.611 12 409.915 12 409.056 C 12 408.196 11.328 407.5 10.5 407.5 C 9.672 407.5 9 408.196 9 409.056 Z M 9 415.056 C 9 415.915 9.672 416.611 10.5 416.611 C 11.328 416.611 12 415.915 12 415.056 C 12 414.196 11.328 413.5 10.5 413.5 C 9.672 413.5 9 414.196 9 415.056 Z M 9 421.056 C 9 421.915 9.672 422.611 10.5 422.611 C 11.328 422.611 12 421.915 12 421.056 C 12 420.196 11.328 419.5 10.5 419.5 C 9.672 419.5 9 420.196 9 421.056 Z M 9 427.056 C 9 427.915 9.672 428.611 10.5 428.611 C 11.328 428.611 12 427.915 12 427.056 C 12 426.196 11.328 425.5 10.5 425.5 C 9.672 425.5 9 426.196 9 427.056 Z" fill="rgb(255, 255, 255)" height="430px" id="SWvInxrbH" width="21px"/></svg>)
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Credits
PR & Communication:
Project Manager:
Creative Strategy:
PR & Communication: Dominique Garrahan
Project Manager: Jerónimo Turek Trosman / Axel Meunier
Creative Strategy: Juan Martin Muiño / Fernando Oltolina
PR & Communication: Dominique Garrahan
Project Manager: Jerónimo Turek Trosman / Axel Meunier
Creative Strategy: Juan Martin Muiño / Fernando Oltolina
MORGADE
Ualá
[ feat. ]
©
2026
All rights reserved.
Ualá
[ feat. ]
©
2026
All rights reserved.