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Morgade
[
01
]
Strategy & Communication
[ THE BRIEF ]
Develop 360° marketing strategy covering rebranding, visual identity, communication, campaigns, and brand activations. The goal: relaunch the brand and position it clearly and distinctively in the market.
[ THE SOLUTION ]
We partnered with Francisca Rojas and Baauhs to develop Morgade’s brand strategy. While the brand was well regarded, its communication lacked consistency. We focused on strengthening product storytelling and repositioning Morgade with a more contemporary, aspirational identity to increase relevance and audience engagement.
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197.415 12 196.556 C 12 195.696 11.328 195 10.5 195 C 9.672 195 9 195.696 9 196.556 Z M 9 202.056 C 9 202.915 9.672 203.611 10.5 203.611 C 11.328 203.611 12 202.915 12 202.056 C 12 201.196 11.328 200.5 10.5 200.5 C 9.672 200.5 9 201.196 9 202.056 Z M 9 207.556 C 9 208.415 9.672 209.111 10.5 209.111 C 11.328 209.111 12 208.415 12 207.556 C 12 206.696 11.328 206 10.5 206 C 9.672 206 9 206.696 9 207.556 Z M 9 214.056 C 9 214.915 9.672 215.611 10.5 215.611 C 11.328 215.611 12 214.915 12 214.056 C 12 213.196 11.328 212.5 10.5 212.5 C 9.672 212.5 9 213.196 9 214.056 Z" fill="rgb(255, 255, 255)" height="216px" id="fcfcPTi2D" width="21px"/></svg>)
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Credits
Creative Director:
Project Manager:
Creative Strategy:
PR & Influencers:
Fran Rojas
Axel Meunier
Jerónimo Turek Trosman
Dominique Garrahan
Morgade
[ feat. ]
©
2026
All rights reserved.
Scroll to Explore
Morgade
Morgade
[
01
]
Strategy & Communication
[ THE BRIEF ]
Develop 360° marketing strategy covering rebranding, visual identity, communication, campaigns, and brand activations. The goal: relaunch the brand and position it clearly and distinctively in the market.
Develop 360° marketing strategy covering rebranding, visual identity, communication, campaigns, and brand activations. The goal: relaunch the brand and position it clearly and distinctively in the market.
[ THE SOLUTION ]
We partnered with Francisca Rojas and Baauhs to develop Morgade’s brand strategy. While the brand was well regarded, its communication lacked consistency. We focused on strengthening product storytelling and repositioning Morgade with a more contemporary, aspirational identity to increase relevance and audience engagement.
We partnered with Francisca Rojas and Baauhs to develop Morgade’s brand strategy. While the brand was well regarded, its communication lacked consistency. We focused on strengthening product storytelling and repositioning Morgade with a more contemporary, aspirational identity to increase relevance and audience engagement.
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197.415 12 196.556 C 12 195.696 11.328 195 10.5 195 C 9.672 195 9 195.696 9 196.556 Z M 9 202.056 C 9 202.915 9.672 203.611 10.5 203.611 C 11.328 203.611 12 202.915 12 202.056 C 12 201.196 11.328 200.5 10.5 200.5 C 9.672 200.5 9 201.196 9 202.056 Z M 9 207.556 C 9 208.415 9.672 209.111 10.5 209.111 C 11.328 209.111 12 208.415 12 207.556 C 12 206.696 11.328 206 10.5 206 C 9.672 206 9 206.696 9 207.556 Z M 9 214.056 C 9 214.915 9.672 215.611 10.5 215.611 C 11.328 215.611 12 214.915 12 214.056 C 12 213.196 11.328 212.5 10.5 212.5 C 9.672 212.5 9 213.196 9 214.056 Z M 9 220.056 C 9 220.915 9.672 221.611 10.5 221.611 C 11.328 221.611 12 220.915 12 220.056 C 12 219.196 11.328 218.5 10.5 218.5 C 9.672 218.5 9 219.196 9 220.056 Z M 9 226.056 C 9 226.915 9.672 227.611 10.5 227.611 C 11.328 227.611 12 226.915 12 226.056 C 12 225.196 11.328 224.5 10.5 224.5 C 9.672 224.5 9 225.196 9 226.056 Z M 9 232.056 C 9 232.915 9.672 233.611 10.5 233.611 C 11.328 233.611 12 232.915 12 232.056 C 12 231.196 11.328 230.5 10.5 230.5 C 9.672 230.5 9 231.196 9 232.056 Z M 9 238.556 C 9 239.415 9.672 240.111 10.5 240.111 C 11.328 240.111 12 239.415 12 238.556 C 12 237.696 11.328 237 10.5 237 C 9.672 237 9 237.696 9 238.556 Z M 9 244.556 C 9 245.415 9.672 246.111 10.5 246.111 C 11.328 246.111 12 245.415 12 244.556 C 12 243.696 11.328 243 10.5 243 C 9.672 243 9 243.696 9 244.556 Z M 9 251.056 C 9 251.915 9.672 252.611 10.5 252.611 C 11.328 252.611 12 251.915 12 251.056 C 12 250.196 11.328 249.5 10.5 249.5 C 9.672 249.5 9 250.196 9 251.056 Z M 9 256.556 C 9 257.415 9.672 258.111 10.5 258.111 C 11.328 258.111 12 257.415 12 256.556 C 12 255.696 11.328 255 10.5 255 C 9.672 255 9 255.696 9 256.556 Z M 9 263.056 C 9 263.915 9.672 264.611 10.5 264.611 C 11.328 264.611 12 263.915 12 263.056 C 12 262.196 11.328 261.5 10.5 261.5 C 9.672 261.5 9 262.196 9 263.056 Z M 9 269.056 C 9 269.915 9.672 270.611 10.5 270.611 C 11.328 270.611 12 269.915 12 269.056 C 12 268.196 11.328 267.5 10.5 267.5 C 9.672 267.5 9 268.196 9 269.056 Z M 9 275.056 C 9 275.915 9.672 276.611 10.5 276.611 C 11.328 276.611 12 275.915 12 275.056 C 12 274.196 11.328 273.5 10.5 273.5 C 9.672 273.5 9 274.196 9 275.056 Z M 9 281.056 C 9 281.915 9.672 282.611 10.5 282.611 C 11.328 282.611 12 281.915 12 281.056 C 12 280.196 11.328 279.5 10.5 279.5 C 9.672 279.5 9 280.196 9 281.056 Z M 9 287.056 C 9 287.915 9.672 288.611 10.5 288.611 C 11.328 288.611 12 287.915 12 287.056 C 12 286.196 11.328 285.5 10.5 285.5 C 9.672 285.5 9 286.196 9 287.056 Z M 9 293.056 C 9 293.915 9.672 294.611 10.5 294.611 C 11.328 294.611 12 293.915 12 293.056 C 12 292.196 11.328 291.5 10.5 291.5 C 9.672 291.5 9 292.196 9 293.056 Z M 9 299.556 C 9 300.415 9.672 301.111 10.5 301.111 C 11.328 301.111 12 300.415 12 299.556 C 12 298.696 11.328 298 10.5 298 C 9.672 298 9 298.696 9 299.556 Z M 9 305.056 C 9 305.915 9.672 306.611 10.5 306.611 C 11.328 306.611 12 305.915 12 305.056 C 12 304.196 11.328 303.5 10.5 303.5 C 9.672 303.5 9 304.196 9 305.056 Z M 9 311.556 C 9 312.415 9.672 313.111 10.5 313.111 C 11.328 313.111 12 312.415 12 311.556 C 12 310.696 11.328 310 10.5 310 C 9.672 310 9 310.696 9 311.556 Z M 9 317.556 C 9 318.415 9.672 319.111 10.5 319.111 C 11.328 319.111 12 318.415 12 317.556 C 12 316.696 11.328 316 10.5 316 C 9.672 316 9 316.696 9 317.556 Z M 9 323.556 C 9 324.415 9.672 325.111 10.5 325.111 C 11.328 325.111 12 324.415 12 323.556 C 12 322.696 11.328 322 10.5 322 C 9.672 322 9 322.696 9 323.556 Z M 9 330.056 C 9 330.915 9.672 331.611 10.5 331.611 C 11.328 331.611 12 330.915 12 330.056 C 12 329.196 11.328 328.5 10.5 328.5 C 9.672 328.5 9 329.196 9 330.056 Z M 9 335.556 C 9 336.415 9.672 337.111 10.5 337.111 C 11.328 337.111 12 336.415 12 335.556 C 12 334.696 11.328 334 10.5 334 C 9.672 334 9 334.696 9 335.556 Z M 9 342.056 C 9 342.915 9.672 343.611 10.5 343.611 C 11.328 343.611 12 342.915 12 342.056 C 12 341.196 11.328 340.5 10.5 340.5 C 9.672 340.5 9 341.196 9 342.056 Z M 9 348.056 C 9 348.915 9.672 349.611 10.5 349.611 C 11.328 349.611 12 348.915 12 348.056 C 12 347.196 11.328 346.5 10.5 346.5 C 9.672 346.5 9 347.196 9 348.056 Z M 9 354.056 C 9 354.915 9.672 355.611 10.5 355.611 C 11.328 355.611 12 354.915 12 354.056 C 12 353.196 11.328 352.5 10.5 352.5 C 9.672 352.5 9 353.196 9 354.056 Z M 9 360.056 C 9 360.915 9.672 361.611 10.5 361.611 C 11.328 361.611 12 360.915 12 360.056 C 12 359.196 11.328 358.5 10.5 358.5 C 9.672 358.5 9 359.196 9 360.056 Z M 9 366.556 C 9 367.415 9.672 368.111 10.5 368.111 C 11.328 368.111 12 367.415 12 366.556 C 12 365.696 11.328 365 10.5 365 C 9.672 365 9 365.696 9 366.556 Z M 9 372.056 C 9 372.915 9.672 373.611 10.5 373.611 C 11.328 373.611 12 372.915 12 372.056 C 12 371.196 11.328 370.5 10.5 370.5 C 9.672 370.5 9 371.196 9 372.056 Z M 9 378.556 C 9 379.415 9.672 380.111 10.5 380.111 C 11.328 380.111 12 379.415 12 378.556 C 12 377.696 11.328 377 10.5 377 C 9.672 377 9 377.696 9 378.556 Z M 9 384.556 C 9 385.415 9.672 386.111 10.5 386.111 C 11.328 386.111 12 385.415 12 384.556 C 12 383.696 11.328 383 10.5 383 C 9.672 383 9 383.696 9 384.556 Z M 9 390.556 C 9 391.415 9.672 392.111 10.5 392.111 C 11.328 392.111 12 391.415 12 390.556 C 12 389.696 11.328 389 10.5 389 C 9.672 389 9 389.696 9 390.556 Z M 9 397.056 C 9 397.915 9.672 398.611 10.5 398.611 C 11.328 398.611 12 397.915 12 397.056 C 12 396.196 11.328 395.5 10.5 395.5 C 9.672 395.5 9 396.196 9 397.056 Z M 9 402.556 C 9 403.415 9.672 404.111 10.5 404.111 C 11.328 404.111 12 403.415 12 402.556 C 12 401.696 11.328 401 10.5 401 C 9.672 401 9 401.696 9 402.556 Z M 9 409.056 C 9 409.915 9.672 410.611 10.5 410.611 C 11.328 410.611 12 409.915 12 409.056 C 12 408.196 11.328 407.5 10.5 407.5 C 9.672 407.5 9 408.196 9 409.056 Z M 9 415.056 C 9 415.915 9.672 416.611 10.5 416.611 C 11.328 416.611 12 415.915 12 415.056 C 12 414.196 11.328 413.5 10.5 413.5 C 9.672 413.5 9 414.196 9 415.056 Z M 9 421.056 C 9 421.915 9.672 422.611 10.5 422.611 C 11.328 422.611 12 421.915 12 421.056 C 12 420.196 11.328 419.5 10.5 419.5 C 9.672 419.5 9 420.196 9 421.056 Z M 9 427.056 C 9 427.915 9.672 428.611 10.5 428.611 C 11.328 428.611 12 427.915 12 427.056 C 12 426.196 11.328 425.5 10.5 425.5 C 9.672 425.5 9 426.196 9 427.056 Z" fill="rgb(255, 255, 255)" height="430px" id="SWvInxrbH" width="21px"/></svg>)
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Credits
Creative Director:
Project Manager:
Creative Strategy:
PR & Influencers:
Creative Director: Fran Rojas
Project Manager: Axel Meunier
Creative Strategy: Jerónimo Turek Trosman
PR & Influencers: Dominique Garrahan
Creative Director: Fran Rojas
Project Manager: Axel Meunier
Creative Strategy: Jerónimo Turek Trosman
PR & Influencers: Dominique Garrahan
MORGADE
Morgade
[ feat. ]
©
2026
All rights reserved.
Morgade
[ feat. ]
©
2026
All rights reserved.