Scroll to Explore
Lemon Cash
[
01
]
Positioning in LATAM
[ THE BRIEF ]
Lemon Cash entered the Argentine market with a disruptive identity, aiming to become the go-to crypto fintech for a generation that no longer identifies with traditional banking. The challenge was to move beyond awareness and build a genuine connection with young audiences (18–30).
[ THE SOLUTION ]
We developed an integrated cultural strategy to turn users into community, through proprietary events in music, art and the digital ecosystem, plus influencers aligned with the crypto space — positioning Lemon as part of youth culture, not just a financial app.
Users
+2.5m
Events in 2 years
+20
Most downloaded app in Argentina
#1
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161.611 C 11.328 161.611 12 160.915 12 160.056 C 12 159.196 11.328 158.5 10.5 158.5 C 9.672 158.5 9 159.196 9 160.056 Z M 9 165.556 C 9 166.415 9.672 167.111 10.5 167.111 C 11.328 167.111 12 166.415 12 165.556 C 12 164.696 11.328 164 10.5 164 C 9.672 164 9 164.696 9 165.556 Z M 9 172.056 C 9 172.915 9.672 173.611 10.5 173.611 C 11.328 173.611 12 172.915 12 172.056 C 12 171.196 11.328 170.5 10.5 170.5 C 9.672 170.5 9 171.196 9 172.056 Z M 9 178.056 C 9 178.915 9.672 179.611 10.5 179.611 C 11.328 179.611 12 178.915 12 178.056 C 12 177.196 11.328 176.5 10.5 176.5 C 9.672 176.5 9 177.196 9 178.056 Z M 9 184.056 C 9 184.915 9.672 185.611 10.5 185.611 C 11.328 185.611 12 184.915 12 184.056 C 12 183.196 11.328 182.5 10.5 182.5 C 9.672 182.5 9 183.196 9 184.056 Z M 9 190.056 C 9 190.915 9.672 191.611 10.5 191.611 C 11.328 191.611 12 190.915 12 190.056 C 12 189.196 11.328 188.5 10.5 188.5 C 9.672 188.5 9 189.196 9 190.056 Z M 9 196.556 C 9 197.415 9.672 198.111 10.5 198.111 C 11.328 198.111 12 197.415 12 196.556 C 12 195.696 11.328 195 10.5 195 C 9.672 195 9 195.696 9 196.556 Z M 9 202.056 C 9 202.915 9.672 203.611 10.5 203.611 C 11.328 203.611 12 202.915 12 202.056 C 12 201.196 11.328 200.5 10.5 200.5 C 9.672 200.5 9 201.196 9 202.056 Z M 9 207.556 C 9 208.415 9.672 209.111 10.5 209.111 C 11.328 209.111 12 208.415 12 207.556 C 12 206.696 11.328 206 10.5 206 C 9.672 206 9 206.696 9 207.556 Z M 9 214.056 C 9 214.915 9.672 215.611 10.5 215.611 C 11.328 215.611 12 214.915 12 214.056 C 12 213.196 11.328 212.5 10.5 212.5 C 9.672 212.5 9 213.196 9 214.056 Z" fill="rgb(255, 255, 255)" height="216px" id="fcfcPTi2D" width="21px"/></svg>)
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Credits
Project Manager:
Creative Director:
General Producer:
Executive Producer:
Jesús Camacho
Rubén Troilo
Axel Meunier
Manuel Wahnon
Lemon Cash
[ feat. ]
©
2026
All rights reserved.
Scroll to Explore
Lemon Cash
Lemon Cash
[
01
]
Positioning in LATAM
[ THE BRIEF ]
Lemon Cash entered the Argentine market with a disruptive identity, aiming to become the go-to crypto fintech for a generation that no longer identifies with traditional banking. The challenge was to move beyond awareness and build a genuine connection with young audiences (18–30).
Lemon Cash entered the Argentine market with a disruptive identity, aiming to become the go-to crypto fintech for a generation that no longer identifies with traditional banking. The challenge was to move beyond awareness and build a genuine connection with young audiences (18–30).
[ THE SOLUTION ]
We developed an integrated cultural strategy to turn users into community, through proprietary events in music, art and the digital ecosystem, plus influencers aligned with the crypto space — positioning Lemon as part of youth culture, not just a financial app.
We developed an integrated cultural strategy to turn users into community, through proprietary events in music, art and the digital ecosystem, plus influencers aligned with the crypto space — positioning Lemon as part of youth culture, not just a financial app.
Users
Users
+2.5m
+2.5m
Events in 2 years
+20
+20
Most downloaded app in Argentina
#1
#1
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197.415 12 196.556 C 12 195.696 11.328 195 10.5 195 C 9.672 195 9 195.696 9 196.556 Z M 9 202.056 C 9 202.915 9.672 203.611 10.5 203.611 C 11.328 203.611 12 202.915 12 202.056 C 12 201.196 11.328 200.5 10.5 200.5 C 9.672 200.5 9 201.196 9 202.056 Z M 9 207.556 C 9 208.415 9.672 209.111 10.5 209.111 C 11.328 209.111 12 208.415 12 207.556 C 12 206.696 11.328 206 10.5 206 C 9.672 206 9 206.696 9 207.556 Z M 9 214.056 C 9 214.915 9.672 215.611 10.5 215.611 C 11.328 215.611 12 214.915 12 214.056 C 12 213.196 11.328 212.5 10.5 212.5 C 9.672 212.5 9 213.196 9 214.056 Z M 9 220.056 C 9 220.915 9.672 221.611 10.5 221.611 C 11.328 221.611 12 220.915 12 220.056 C 12 219.196 11.328 218.5 10.5 218.5 C 9.672 218.5 9 219.196 9 220.056 Z M 9 226.056 C 9 226.915 9.672 227.611 10.5 227.611 C 11.328 227.611 12 226.915 12 226.056 C 12 225.196 11.328 224.5 10.5 224.5 C 9.672 224.5 9 225.196 9 226.056 Z M 9 232.056 C 9 232.915 9.672 233.611 10.5 233.611 C 11.328 233.611 12 232.915 12 232.056 C 12 231.196 11.328 230.5 10.5 230.5 C 9.672 230.5 9 231.196 9 232.056 Z M 9 238.556 C 9 239.415 9.672 240.111 10.5 240.111 C 11.328 240.111 12 239.415 12 238.556 C 12 237.696 11.328 237 10.5 237 C 9.672 237 9 237.696 9 238.556 Z M 9 244.556 C 9 245.415 9.672 246.111 10.5 246.111 C 11.328 246.111 12 245.415 12 244.556 C 12 243.696 11.328 243 10.5 243 C 9.672 243 9 243.696 9 244.556 Z M 9 251.056 C 9 251.915 9.672 252.611 10.5 252.611 C 11.328 252.611 12 251.915 12 251.056 C 12 250.196 11.328 249.5 10.5 249.5 C 9.672 249.5 9 250.196 9 251.056 Z M 9 256.556 C 9 257.415 9.672 258.111 10.5 258.111 C 11.328 258.111 12 257.415 12 256.556 C 12 255.696 11.328 255 10.5 255 C 9.672 255 9 255.696 9 256.556 Z M 9 263.056 C 9 263.915 9.672 264.611 10.5 264.611 C 11.328 264.611 12 263.915 12 263.056 C 12 262.196 11.328 261.5 10.5 261.5 C 9.672 261.5 9 262.196 9 263.056 Z M 9 269.056 C 9 269.915 9.672 270.611 10.5 270.611 C 11.328 270.611 12 269.915 12 269.056 C 12 268.196 11.328 267.5 10.5 267.5 C 9.672 267.5 9 268.196 9 269.056 Z M 9 275.056 C 9 275.915 9.672 276.611 10.5 276.611 C 11.328 276.611 12 275.915 12 275.056 C 12 274.196 11.328 273.5 10.5 273.5 C 9.672 273.5 9 274.196 9 275.056 Z M 9 281.056 C 9 281.915 9.672 282.611 10.5 282.611 C 11.328 282.611 12 281.915 12 281.056 C 12 280.196 11.328 279.5 10.5 279.5 C 9.672 279.5 9 280.196 9 281.056 Z M 9 287.056 C 9 287.915 9.672 288.611 10.5 288.611 C 11.328 288.611 12 287.915 12 287.056 C 12 286.196 11.328 285.5 10.5 285.5 C 9.672 285.5 9 286.196 9 287.056 Z M 9 293.056 C 9 293.915 9.672 294.611 10.5 294.611 C 11.328 294.611 12 293.915 12 293.056 C 12 292.196 11.328 291.5 10.5 291.5 C 9.672 291.5 9 292.196 9 293.056 Z M 9 299.556 C 9 300.415 9.672 301.111 10.5 301.111 C 11.328 301.111 12 300.415 12 299.556 C 12 298.696 11.328 298 10.5 298 C 9.672 298 9 298.696 9 299.556 Z M 9 305.056 C 9 305.915 9.672 306.611 10.5 306.611 C 11.328 306.611 12 305.915 12 305.056 C 12 304.196 11.328 303.5 10.5 303.5 C 9.672 303.5 9 304.196 9 305.056 Z M 9 311.556 C 9 312.415 9.672 313.111 10.5 313.111 C 11.328 313.111 12 312.415 12 311.556 C 12 310.696 11.328 310 10.5 310 C 9.672 310 9 310.696 9 311.556 Z M 9 317.556 C 9 318.415 9.672 319.111 10.5 319.111 C 11.328 319.111 12 318.415 12 317.556 C 12 316.696 11.328 316 10.5 316 C 9.672 316 9 316.696 9 317.556 Z M 9 323.556 C 9 324.415 9.672 325.111 10.5 325.111 C 11.328 325.111 12 324.415 12 323.556 C 12 322.696 11.328 322 10.5 322 C 9.672 322 9 322.696 9 323.556 Z M 9 330.056 C 9 330.915 9.672 331.611 10.5 331.611 C 11.328 331.611 12 330.915 12 330.056 C 12 329.196 11.328 328.5 10.5 328.5 C 9.672 328.5 9 329.196 9 330.056 Z M 9 335.556 C 9 336.415 9.672 337.111 10.5 337.111 C 11.328 337.111 12 336.415 12 335.556 C 12 334.696 11.328 334 10.5 334 C 9.672 334 9 334.696 9 335.556 Z M 9 342.056 C 9 342.915 9.672 343.611 10.5 343.611 C 11.328 343.611 12 342.915 12 342.056 C 12 341.196 11.328 340.5 10.5 340.5 C 9.672 340.5 9 341.196 9 342.056 Z M 9 348.056 C 9 348.915 9.672 349.611 10.5 349.611 C 11.328 349.611 12 348.915 12 348.056 C 12 347.196 11.328 346.5 10.5 346.5 C 9.672 346.5 9 347.196 9 348.056 Z M 9 354.056 C 9 354.915 9.672 355.611 10.5 355.611 C 11.328 355.611 12 354.915 12 354.056 C 12 353.196 11.328 352.5 10.5 352.5 C 9.672 352.5 9 353.196 9 354.056 Z M 9 360.056 C 9 360.915 9.672 361.611 10.5 361.611 C 11.328 361.611 12 360.915 12 360.056 C 12 359.196 11.328 358.5 10.5 358.5 C 9.672 358.5 9 359.196 9 360.056 Z M 9 366.556 C 9 367.415 9.672 368.111 10.5 368.111 C 11.328 368.111 12 367.415 12 366.556 C 12 365.696 11.328 365 10.5 365 C 9.672 365 9 365.696 9 366.556 Z M 9 372.056 C 9 372.915 9.672 373.611 10.5 373.611 C 11.328 373.611 12 372.915 12 372.056 C 12 371.196 11.328 370.5 10.5 370.5 C 9.672 370.5 9 371.196 9 372.056 Z M 9 378.556 C 9 379.415 9.672 380.111 10.5 380.111 C 11.328 380.111 12 379.415 12 378.556 C 12 377.696 11.328 377 10.5 377 C 9.672 377 9 377.696 9 378.556 Z M 9 384.556 C 9 385.415 9.672 386.111 10.5 386.111 C 11.328 386.111 12 385.415 12 384.556 C 12 383.696 11.328 383 10.5 383 C 9.672 383 9 383.696 9 384.556 Z M 9 390.556 C 9 391.415 9.672 392.111 10.5 392.111 C 11.328 392.111 12 391.415 12 390.556 C 12 389.696 11.328 389 10.5 389 C 9.672 389 9 389.696 9 390.556 Z M 9 397.056 C 9 397.915 9.672 398.611 10.5 398.611 C 11.328 398.611 12 397.915 12 397.056 C 12 396.196 11.328 395.5 10.5 395.5 C 9.672 395.5 9 396.196 9 397.056 Z M 9 402.556 C 9 403.415 9.672 404.111 10.5 404.111 C 11.328 404.111 12 403.415 12 402.556 C 12 401.696 11.328 401 10.5 401 C 9.672 401 9 401.696 9 402.556 Z M 9 409.056 C 9 409.915 9.672 410.611 10.5 410.611 C 11.328 410.611 12 409.915 12 409.056 C 12 408.196 11.328 407.5 10.5 407.5 C 9.672 407.5 9 408.196 9 409.056 Z M 9 415.056 C 9 415.915 9.672 416.611 10.5 416.611 C 11.328 416.611 12 415.915 12 415.056 C 12 414.196 11.328 413.5 10.5 413.5 C 9.672 413.5 9 414.196 9 415.056 Z M 9 421.056 C 9 421.915 9.672 422.611 10.5 422.611 C 11.328 422.611 12 421.915 12 421.056 C 12 420.196 11.328 419.5 10.5 419.5 C 9.672 419.5 9 420.196 9 421.056 Z M 9 427.056 C 9 427.915 9.672 428.611 10.5 428.611 C 11.328 428.611 12 427.915 12 427.056 C 12 426.196 11.328 425.5 10.5 425.5 C 9.672 425.5 9 426.196 9 427.056 Z" fill="rgb(255, 255, 255)" height="430px" id="SWvInxrbH" width="21px"/></svg>)
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![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 21 173" xmlns="http://www.w3.org/2000/svg"><path d="M 0 0 L 21 0 L 21 173 L 0 173 Z M 7 155.5 C 7 157.433 8.545 159 10.45 159 C 12.356 159 13.901 157.433 13.901 155.5 C 13.901 153.567 12.356 152 10.45 152 C 8.545 152 7 153.567 7 155.5 Z M 7 85.5 C 7 87.433 8.545 89 10.45 89 C 12.356 89 13.901 87.433 13.901 85.5 C 13.901 83.567 12.356 82 10.45 82 C 8.545 82 7 83.567 7 85.5 Z M 7 15.5 C 7 17.433 8.545 19 10.45 19 C 12.356 19 13.901 17.433 13.901 15.5 C 13.901 13.567 12.356 12 10.45 12 C 8.545 12 7 13.567 7 15.5 Z" fill="rgb(255, 255, 255)" height="173px" id="aJb0sq4_Z" width="21px"/></svg>)
Credits
Project Manager:
Creative Director:
General Producer:
Executive Producer:
Project Manager: Jesús Camacho
Creative Director: Rubén Troilo
General Producer: Axel Meunier
Executive Producer: Manuel Wahnon
Project Manager: Jesús Camacho
Creative Director: Rubén Troilo
General Producer: Axel Meunier
Executive Producer: Manuel Wahnon
MORGADE
Lemon Cash
[ feat. ]
©
2026
All rights reserved.
Lemon Cash
[ feat. ]
©
2026
All rights reserved.