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  • Lemon Cash

[

01

]

Positioning in LATAM

[ THE BRIEF ]

Lemon Cash entered the Argentine market with a disruptive identity, aiming to become the go-to crypto fintech for a generation that no longer identifies with traditional banking. The challenge was to move beyond awareness and build a genuine connection with young audiences (18–30).

[ THE SOLUTION ]

We developed an integrated cultural strategy to turn users into community, through proprietary events in music, art and the digital ecosystem, plus influencers aligned with the crypto space — positioning Lemon as part of youth culture, not just a financial app.

Users

+2.5m

Events in 2 years

+20

Most downloaded app in Argentina

#1

[ 01 ]

[ 02 ]

[ 03 ]

[ 04 ]

[ 05 ]

[ 06 ]

[ 07 ]

Credits

Project Manager:
Creative Director:
General Producer:
Executive Producer:

Jesús Camacho
Rubén Troilo
Axel Meunier
Manuel Wahnon

Lemon Cash

[ feat. ]

©

2026

All rights reserved.

Scroll to Explore

  • Lemon Cash

    Lemon Cash

[

01

]

Positioning in LATAM

[ THE BRIEF ]

Lemon Cash entered the Argentine market with a disruptive identity, aiming to become the go-to crypto fintech for a generation that no longer identifies with traditional banking. The challenge was to move beyond awareness and build a genuine connection with young audiences (1830).

Lemon Cash entered the Argentine market with a disruptive identity, aiming to become the go-to crypto fintech for a generation that no longer identifies with traditional banking. The challenge was to move beyond awareness and build a genuine connection with young audiences (18–30).

[ THE SOLUTION ]

We developed an integrated cultural strategy to turn users into community, through proprietary events in music, art and the digital ecosystem, plus influencers aligned with the crypto space positioning Lemon as part of youth culture, not just a financial app.

We developed an integrated cultural strategy to turn users into community, through proprietary events in music, art and the digital ecosystem, plus influencers aligned with the crypto space — positioning Lemon as part of youth culture, not just a financial app.

Users

Users

+2.5m

+2.5m

Events in 2 years

+20

+20

Most downloaded app in Argentina

#1

#1

[ 01 ]

[ 01 ]

[ 01 ]

[ 02 ]

[ 01 ]

[ 03 ]

[ 01 ]

[ 04 ]

[ 01 ]

[ 01 ]

[ 01 ]

[ 05 ]

[ 01 ]

[ 06 ]

[ 01 ]

[ 07 ]

[ 01 ]

[ 01 ]

[ 01 ]

[ 01 ]

[ 08 ]

[ 01 ]

[ 09 ]

Credits

Project Manager:
Creative Director:
General Producer:
Executive Producer:

Project Manager: Jesús Camacho
Creative Director: Rubén Troilo
General Producer: Axel Meunier
Executive Producer: Manuel Wahnon

Project Manager: Jesús Camacho
Creative Director: Rubén Troilo
General Producer: Axel Meunier
Executive Producer: Manuel Wahnon

MORGADE

Lemon Cash

[ feat. ]

©

2026

All rights reserved.

Lemon Cash

[ feat. ]

©

2026

All rights reserved.